Editorial standards

Written for you. Approved by you.

How the pieces we publish for customers are produced, labeled and corrected.

Disclosure
Every piece we publish for a customer is labeled as paid, customer-supported content on the page and in its structured data.
Your information, confirmed by you
Facts about you come from the information you give us and confirm. Editors may ask you to support a claim and leave out anything that can't be supported. We do not present your information as independently verified.
Your own words
Interview answers are yours. We edit for length and clarity and never invent quotes.
Two approvals
An editor reviews every piece before you see it, and you approve the exact version that is published.
No fabrication
No invented awards, experience, credentials or results.
No guarantees
Nobody can promise rankings, mentions or AI recommendations, and we don't.
Corrections
Factual errors are corrected promptly, and material corrections are noted on the piece.